Head of Marketing

Do you have a flair for clear and engaging communication, a sharp eye for detail and a creative approach to bringing clarity to complex topics? To help us to share our skills, achievements and customer success stories with the world, we are looking for an experienced Head of Marketing who is not afraid of tackling technical subject matter to bring it to life.

As Head of Marketing, you will work closely with the Culture and Communications Director to develop and deliver the marketing strategy, aligning activity with business objectives, and positioning marketing as a core driver of sustainable growth and market influence within our competitive B2B and B2C environments. You will lead and develop a small marketing team and work closely with senior stakeholders across business development, delivery and operations. This role requires strong people leadership, commercial awareness and the confidence to provide clear direction.

Key Accountabilities

Strategic planning

• Develop and own the annual marketing strategy and plan, setting clear objectives and budget allocation aligned to overall business goals.
• Manage marketing budgets, ensuring strong ROI, efficiency and value for money.
• Track, analyse and report on marketing performance using HubSpot and wider data sources, providing clear insight and recommendations to senior leadership.
• Monitor market trends, competitor activity and customer insight to refine positioning and identify opportunities for growth.

Campaign planning and execution

• Partner closely with the Business Development and Delivery teams to strengthen commercial outcomes, providing high-quality materials, campaigns and insights that support new business wins.
• In collaboration with Business Development, create B2B and B2C lead generation activity, including paid media, search, website performance, email marketing, automation and outreach.
• Oversee the creation and approval of all marketing content and assets, ensuring clarity, consistency and alignment with brand and commercial objectives.

Brand awareness and external presence

• Develop and oversee the social media strategy, setting content direction, approving creative briefs and ensuring a strong, consistent and commercially aligned online presence.
• Work with the Culture and Communications Director to shape and support the RPC brand and the way it is communicated outside the business.

Team development

• Manage and develop the marketing team, providing clear direction, accountability and support across design, content and digital performance

Experience and Qualifications

Essential

• Proven experience in a senior marketing role
• Strong track record of applying strategy in a practical, commercial setting
• Experience developing and delivering marketing campaigns that support brand awareness, engagement, lead generation and commercial objectives
• Experience using marketing performance data to review campaign effectiveness, identify improvements and report on outcomes.

Desirable

• Experience in B2B, professional services, technology, consultancy or project controls-related markets
• Experience supporting or promoting webinars, conferences, client events or industry exhibitions.
• A relevant marketing qualification, such as CIM, degree-level marketing / business qualification or equivalent professional development.

Skills

• Strong written communication skills with the ability to create and shape engaging, accurate and audience-focused content for digital, email, website, social media, events and printed materials
• Plans and delivers integrated marketing activity that supports business objectives, reaches target audiences effectively and contributes to measurable commercial outcomes
• Confident working knowledge of using CRM systems to support segmented marketing, particularly HubSpot
• Excellent working knowledge of Microsoft Word, Excel and PowerPoint
• Understands how marketing supports pipeline development, customer engagement, brand reputation and sustainable business growth.
• Can apply brand, tone of voice and visual identity consistently across marketing channels, ensuring communications are clear, credible and aligned with RPC’s positioning
• Interprets marketing performance data to understand what is working, identify improvements and provide clear reporting and recommendations
• Organises multiple marketing activities, deadlines and suppliers effectively, ensuring campaigns and materials are delivered to a high standard
• Knowledge of Adobe Creative Suite desirable
• Works effectively with colleagues across marketing, business development, delivery and leadership teams to understand priorities and turn them into practical marketing activity

Why RPC? 

RPC is a 100% employee-owned business with over 30 years of experience delivering project controls solutions. We’re proud of our reputation for technical excellence, professionalism and long-standing client relationships. Our company mission to create and deliver Oracle project controls solutions that empower project teams enables our clients to build a better future for everyone. 

We offer: 

• A supportive, collaborative environment that values quality and learning
• Opportunities to work on complex, high‑profile client engagements
• A competitive salary and benefits package
• The chance to be part of a friendly, supportive, Employee Owned team 

As Oracle Global Partner of the Year in the Construction and Engineering Industry Solutions category we are working towards our vision of growing our position as the UK’s Oracle Primavera Partner of choice, leading innovation worldwide in project controls. 

Could this be your next step? 

If you enjoy hands-on delivery, are comfortable working directly with customers, and are open to travel to support meaningful project outcomes, we’d love to hear from you. Get in touch with a covering note and CV to find out more about joining RPC’s technical delivery team.

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